Hi, I’m Sofia!
I enjoy designing impactful digital experiences with purpose and people
📍 From Brooklyn, New York
📚 Bachelors in Integrated Design and Media from NYU Tandon
Web Design
〰️
UX Design
〰️
Product Design
〰️
Learning Experience Design
〰️
Instructional Design
〰️
Web Design 〰️ UX Design 〰️ Product Design 〰️ Learning Experience Design 〰️ Instructional Design 〰️
UX Projects
-
Pair-Up: Identifying Usability Issues in a Student Pairing Tool for Teachers
As a UX research intern at Carnegie Mellon’s University Human-Computer Interaction Institute, I recruited teachers and conducted usability testing to identify ways to make a web prototype more usable for teachers.
UX Research, Usability Testing, Recruiting, Co-design
-
Bunny's Flowers: Improving UX for a Nonprofit Organization’s Overcrowded Website
In this volunteer project, I redesigned a nonprofit’s website structure to improve usability, simplifying content for a clearer and more targeted user experience.
Information Architecture, Sitemap, Personas, Google Search Console
Web Design Projects
-
Sound Thinking NYC Website Redesign (conceptual mockup)
I designed a website mockup for a youth music program according to their brand identify. Their current website is hosted on CUNY’s website which is limited to the university’s branding.
Web Design
-
Orthodontic Website Redesign for Inman Aligner (freelance client)
Redesigned an outdated orthodontist site to better align with the parent brand and showcase aligner products for dental professionals. I revamped the site structure, integrated new content, and refreshed the design using brand-specific colors. The result: a modern, clean, high-traffic site that strengthens brand identity.
Figma, Wordpress
Learning Experience Design Projects
-
Spin & Learn: A Fun Way to Identify Transferable Skills
I designed an engaging, interactive activity to help neurodiverse students practice identifying transferable skills using randomly selected jobs from a spin-the-wheel tool. The activity encourages creative thinking and real-world application of career skills in a fun, dynamic format.
Learning Experience Design (LXD), Instructional Design (ID), Gamification
Video Projects
-
Pandemic Performances: Crafting 13 Virtual Music Videos for My Acapella Group During the Pandemic
I expanded my role from singer to video editor, teaching myself Adobe Premiere Pro to create polished virtual performances. I managed and assembled up to 16 individually recorded lip-sync videos at a time, transforming them into cohesive, high-quality music videos for the group.
Video Editing, Project Management. Adobe Premiere Pro
Personal ProjectFrom Infographic to Motion Graphics
I recently created my first motion graphics video! While looking for small businesses to design websites for, I came across an infographic on Dirty Habit' Cocktail’s website and was inspired to transform it into a motion graphic.
The 25-second video I made using Jitter.video, a free and easy to use motion graphics software with preset motion animations that I applied and layered.
The original infographic from Dirty Habit Cocktails.
Sketching my vision of how the elements would move
My timeline full of layered animations in Jitter